Creating a Buzz: 5 Event Marketing Ideas To Grow Awareness for Your Dental Practice
How Event Marketing Fits Into Your Dental Marketing Strategy
Marketing today is about more than just putting out an attractive, user-friendly website. For dental practices, it also means developing a presence in all the places where your prospective patients are so that you can capture their attention, build their trust, and bring them into your practice.
One of the best ways to do this is through event marketing. This is where you get out in the community, create a name for yourself, and help build brand recognition. So if you are looking for event marketing ideas for dentists, we’ve got you covered. Read on to see why an event marketing strategy needs to be a key component of your marketing and advertising plan.
What is event marketing for dental practices?
Event marketing is about getting out of the office and engaging directly with the public to leave a lasting impression. As the industry is projected to grow to $36.31 billion by 2026, it shows that there is an increasing significance in a competitive marketplace.
However, it’s important to note that despite this growth, many marketers recognize a prevalent issue known as “event fatigue,” where the abundance of events leads to diminished interest and engagement among attendees. This phenomenon, though primarily observed in the B2B (business to business) sector, is a cautionary tale for B2C (business to consumer) marketers, including dental practices. But at the end of the day, event marketing done right can be highly successful.
The key to success behind event marketing for dental practices is in creating meaningful, memorable experiences that genuinely add value. This strategic approach not only differentiates your practice but also builds genuine connections with the community, helping to elevate your brand above the noise of a saturated market.
5 Unique Approaches to Event Marketing That Can Grow Awareness for Your Dental Practice
So what does this mean for a dental practice like yours that wants to create a presence in their community without limiting it to setting up a booth at the next civic event? We’ve got some great dentist marketing ideas that can feed into your event marketing strategy. And even better, they won’t cost you a fortune to do.
1. Educational Workshops for Schools
Consider partnering with local schools to conduct educational workshops that highlight the basics of dental hygiene, the benefits of healthy eating, and the importance of regular preventive dental visits.
This approach not only positions your practice as a community partner in oral health education but also allows you to interact with parents and children. And, since many kids are a bit leery of the dentist, this is a great way to help them build their trust in you and feel more comfortable with the idea of regular dental care.
2. Free Dental Checkup Day
Initiate a Free Dental Checkup Day to serve the community and showcase the quality of your services. This event can significantly grow awareness of oral health within the community while introducing your practice to many potential new patients.
By providing value without immediate financial commitment, you encourage community members to prioritize their dental health and consider your practice for their future dental needs.
3. Oral Health Webinar Series
Develop a series of engaging webinars covering various oral health topics, such as the latest in dental care technology, tips for maintaining oral hygiene, or trends in dental treatments. Offering these webinars for free and promoting them on social media and through local media outlets can reach a wider audience beyond your local community.
This digital approach allows you to establish your practice as a knowledgeable and accessible source of dental information. And it’s great content for your website, too.
4. Local Health Fairs
Engaging with the community through local health fairs is a highly effective way to promote your dental practice. By providing free consultations and distributing educational materials about dental health, you can interact directly with a diverse audience.
Sponsorship or participation in these events also demonstrates your commitment to health and wellness, reinforcing your practice’s reputation as a committed community partner.
5. Smile Makeover Contest
Hosting a Smile Makeover Contest is a creative way to generate excitement and engagement around your dental services. Encourage participants to share their stories through submissions, which can be shared on your website and social media, increasing engagement and human interest. This contest promotes your practice and creates a feel-good story in the community, building your practice’s image and showcasing your caring, patient-focused team.
Ready to get started but need help with your event marketing strategy?
Trying to participate in anything and everything from the get-go is ineffective at best and will quickly stretch you too thin. Not only that, but it can be expensive and exhausting. That’s why before you set off and start signing up for community events, you need to step back and look at your strategy. You need to understand the following.
- Who is your target audience?
- What message do you want to send out into the community?
- What differentiates you from other dental practices in the area?
- What is your event marketing budget?
- Do you have the resources you need to participate in events without jeopardizing patient care?
And doing this on your own can be a bit overwhelming. That’s where Jameson Marketing can help. We’re dental practice consultants who can help you build and review your dental marketing strategy, including your event marketing strategy, from the ground up.
Contact us today to get started.
