Leading by Example Through Work-Life Balance We all think about the need for work-life balance from time to time. Maybe we’ve taken on a new project that demands more time and energy. Perhaps we’re hiring new team members who need a bit more attention. And it could be that your practice is simply growing, which…

Can you manage dental practice marketing on your own? If you have ever sat down to work on a marketing plan for your dental practice, you know there is a lot more to it than meets the eye. From traditional marketing efforts such as billboards and mail flyers to digital marketing efforts including social media,…

What is the 70/20/10 rule for social media? If you’ve ever stared at your social media calendar wondering what to post for your dental practice—and how much of it should be fun, informative, or promotional—you’re not alone. Many dental practices feel stuck trying to strike the right balance.  That’s where the 70/20/10 rule can help…

Don’t get scrolled past: Make your social media posts stand out. Every day, the internet gets louder. On X (formerly Twitter), users post around 500 million tweets daily. Instagram alone is home to roughly 95 million photos and videos. Altogether, people are creating more than 400 million terabytes of content every single day. That’s a…

Build Your Brand Online by Celebrating Your People—Publicly Let’s be honest. Going to the dentist isn’t most people’s idea of a good time. Whether it’s the nerves, the instruments, or the fact that someone’s hands are literally in their mouth, it’s a visit many would rather skip.  That’s why building a great relationship—and a great…

Why Blog Posts Still Matter (And Why It’s Time To Think Bigger) If you’re not blogging for your dental practice, you’re missing out. Active blogs create 434% more indexed pages and pull in 97% more links than websites without them. Plus, about 70% of people would rather read a blog than see an ad when…