5 Signs Your Website Desperately Needs a Technical SEO Audit
Search engine optimization (SEO) has never been more important for dental practices than it is today. Organic traffic is a major driver of practice growth, and SEO is how you tailor your website to reach those potential patients.
While your website content is critical, there are also many technical SEO factors to consider, and working with an expert could be your best course of action.
What is technical SEO?
You’ve likely heard of SEO before, but chances are that it was within the context of content and keywords. While undoubtedly important, that’s not all there is to SEO.
There are also technical factors related to how well and how fast your website runs. These website performance metrics affect your search rankings, along with the experience of your visitors.
Taking a proactive approach to address these technical SEO metrics helps you boost your search engine rankings. Search engines are more likely to recommend pages that show consistent, high-quality performance. While taking a look under the hood of your website can be complicated, a technical SEO audit from an expert can point out many areas for improvement.
5 signs your website needs a technical SEO audit.
How can you tell when a technical SEO audit is really necessary for your website? Consider these five key signs that you need a website audit, and don’t hesitate to reach out to a trusted dental marketing expert to find out more:
1. Declining Search Rankings
Search engine rankings are a crucial element of marketing for dental practices. You want your practice to be easy to find for your patients, ideally at the very top of the list.
If your rankings are falling, it could be due to a variety of reasons. Ranking algorithms change from time to time, so your content might not be aligned with best practices anymore. However, technical performance is just as important and may be behind the drop.
2. Increased Page Load Times
Page load times are measured to incredibly tight tolerances to determine just how well your website is performing. If you notice your web pages take too long to load, then you have a serious problem. Not only does this lower your search engine rankings, but it also leaves visitors frustrated and can lead them to leave your website prematurely.
3. Mobile Usability Issues
Today, mobile accessibility is an absolute must-have for any website. A large portion of your potential patients are likely looking for a dental practice using a mobile device. If your website doesn’t display properly on their devices, they’ll simply look elsewhere.
Optimizing your website for mobile use ensures that visitors are welcome to learn more about your practice.
4. Low Conversion Rates
Your conversion rate is the percentage of visitors to your website who become new patients. Low conversion rates indicate some kind of issue. For example, maybe you’re not presenting your practice in a way that appeals to potential patients.
However, technical difficulties could also be causing this issue. If visitors are frustrated with the experience of using your website, they aren’t going to stick around, no matter how solid your content is.
5. Crawl Errors
Search engines find pages and determine rankings by “crawling” the web. They must be able to properly access and understand your website if they’re going to rank you highly.
Taking a look under the hood with tools such as Google Search Console can help reveal crawl errors, which can be related to a wide range of causes, from server accessibility to site map issues.
Partnering With Dental Marketing Experts at Jameson Management & Marketing
Even if you undergo a technical SEO audit for your website, there’s still the question of how to implement effective changes. Working with experts like Jameson Marketing ensures that you take the right steps to optimize your website’s technical metrics, along with providing a wide range of additional dental marketing solutions.
Instead of trying to learn about challenging technical factors and taking time out of your busy schedule to manage them, you can leave these tasks to the experts and focus on running your practice and treating patients instead.
Experts apply systematic processes to optimize marketing for a dental practice. They have the tools to evaluate your website and put practical solutions into place. With an expert’s help, you can see an increase in both search engine rankings and visitor satisfaction.
Take the next steps to enhance your dental online marketing.
Is your website delivering the performance it should, keeping both visitors and search engines happy? If you’ve noticed any of these signs that it’s time for a technical SEO audit for your website, book a free evaluation with Jameson Marketing today to find out how a dental marketing expert can help you reach your practice’s goals.
