Website Accessibility

Assuring that all can perceive, understand, navigate, and interact with your website in compliance with federal law and W3C standards.

The Problem

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Vague laws and little known standards about accessibility leave 15% of the world’s population either unable to or at a serious disadvantage in navigating public websites.

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In 2019, a landmark case was brought to the Supreme Court involving an accessibility lawsuit against Domino's Pizza, which the Supreme Court declined to overrule.

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Since then, over half of the top 500 websites have been named in an accessibility lawsuit. While the tech world scrambles to catch up, noncompliant websites are in danger of lawsuits.

Quick Fixes Don’t Work

In the past few years, quick fix solutions like plugins and overlays promised to bring accessibility to public websites, but users said these overlays made things much worse. Having one of these easy solutions on your website won’t protect you from litigation, and it won’t help your users.

The Solution

Our growing team of web accessibility experts is trained in W3C Web Accessibility 2.0 standards. From adding alternate text to every image to assuring color palettes meet W3C standards, we build web accessibility into your site from the ground up. All websites on the Dental Web 2.0 Platform are built with the latest standards in web accessibility.

With Dental Web 2.0, Accessibility is Baked In

Web accessibility standards are always being updated and our team of experts is always learning. By creating the Dental Web platform, we are able to assure that much needed updates will always be available to our clients. Here are a few things we design and build for.

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Accessible Color Palettes

Color palettes are chosen with accessibility in mind, and pages are checked by an accessibility checker to ensure the highest contrast between buttons or text and their background colors.

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Full Descriptions on Links and Buttons

Links and buttons include longer descriptors so screen readers can communicate with the user as to what the button does and is for.

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Alternate text on all images

Alt text on all images has long been best practice for SEO, but is even more important for accessibility. Images contain coded alt text so screen readers can communicate imagery to the user.

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Subtitles on videos

Videos are great for some users but not for others. So all videos need to contain subtitles or captions.

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Navigation and Tab Order

For users who use keyboards in place of mice, the navigation and tab order should be in an order that makes sense for user flow, not bouncing around the page.

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Not using color alone to convey information

Colors alone cannot be used to convey important information (like red text on a form to indicate that a field is required).

The History of Web Accessibility

The History of Website Accessibility Timeline from 1990 to 2019

Why Web Accessibility?

Because it matters.
Our world is online. It’s the way we function. Because technology is a need, not a privilege or luxury, to block communication with a segment of society is discriminatory against the individuals in those communities.

Because it’s the next step.
One day, the fact that major websites were inaccessible to blind people will be as strange and foreign as dial-up internet. We can lead the charge or scramble to catch up.

Because you can.
Website accessibility may be the number one reason to upgrade your website to the Dental Web 2.0 Platform. We have a growing team of web accessibility experts who are ready to help you achieve a more inclusive web experience for your patients.

Because you’ll have to anyway.
The truth is that law firms are seeking out websites that do not comply with the Americans with Disabilities Act to target for litigation—and they’re winning settlements. Soon, all websites will be required to adhere to some standardized set of rules for accessibility. And before that point, all websites are in danger of litigation, especially in the health and care industries.


Our team is certified in accessibility standards and can help you understand whether you are at risk for a legal action based on the structure and content of your current dental website.


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